About Me
Good products start with clear strategy.
Digital Product & UX Consultant helping companies build scalable digital platforms. I work with companies, startups, and organizations to transform ideas into successful websites, platforms, and mobile applications.
12+ Years of experience
Working with companies, startups, and organizations across Egypt, Saudi Arabia, the UAE, and Morocco.
20+ Happy clients
Trusted by startups, SMEs, and real estate companies.
Available
Currently available for product strategy, branding, and development projects.
My Story
12+ years of turning ideas into products
My journey started more than 12 years ago across Egypt, Saudi Arabia, the UAE, and Morocco, working across design, branding, and digital product development.
Over time, that work evolved from craft — visuals, interfaces, identities — into something broader: product strategy, UX thinking, and business-driven design. The question stopped being "how should this look" and became "what does this business actually need to grow."
Today, that's the focus: helping companies turn ideas into scalable digital products, from the first strategy conversation through to a shipped website, platform, or app.
Experience & Expertise
Where I add the most value
Who I Work With
Businesses at the point where digital has to work harder
My Approach
Three principles behind every project
Business First
Understanding the business model, target audience, and goals before starting design or development.
User-Centered Design
Designing experiences that solve real user problems and improve engagement.
Scalable Digital Products
Building platforms that can grow with the business and adapt to future needs.
Principles
What I keep coming back to
Business First
“I believe every design decision should be justified by a business outcome, not aesthetics alone.”
Real Problems Over Assumptions
“The best solutions come from understanding the real problem, not the first request.”
Systems, Not Just Screens
“Great products are built as scalable systems, not one-off interfaces.”
Positioning Over Imitation
“Strong brands are built around a clear position, not by copying competitors.”
Companies & Initiatives
Building alongside two companies
Swifteck
A software development studio building scalable web platforms and mobile apps — the team that takes strategy through to a shipped product.
SkillKamps
Hands-on training programs and bootcamps for designers, covering UX/UI, product thinking, and branding.
Tools
What I work with day to day
AI-augmented workflow
AI tools — GPT, Claude, Gemini, and Google Stitch — are part of the everyday workflow, used across UX/UI, branding, and digital production to move faster without cutting corners.
Speaking & Training
Sharing what works, not just doing it
UX design, product thinking, and branding — delivered through SkillKamps and industry collaborations, for both individuals and teams.
Currently taking on new projects
Open for new consulting and product engagements this quarter.
- Location
- New Cairo, Egypt
- Response time
- Within 24 hours
Have a project in mind?
Let's discuss how we can turn your idea into a successful digital product.